INTRODUCTION

 
Beauty & Fitness Asia’18 is the highly awaited annual meeting point for all beauty professionals of the industry. Firmly established as the leading and longest running event for the beauty industry in Pakistan and the region, representing beauty and fitness products from skincare products, cosmetics, nail care, bath, body and oral hygiene to packaging, ingredients, machinery and accessories.
Beauty & Fitness is a superb trade occasion for marketers to take advantage of a captive, attentive and receptive target audience. It provides an ideal opportunity to local entrepreneurs to interact with Overseas Exhibitors for joint ventures, transfer of products, agencies.
Large number of Int’l participants showcases their products & services at this magnificent platform every year.
 
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Pakistan’s Beauty & Fitness Industry Booming

 
Pakistan’s beauty cosmetics and fitness industry is one of the few sectors of the country’s economy that has boomed in recent years, the changing lifestyle and consumption patterns of households and the role of middle-class working women, who are assumed to be fairly aware and leading the trend. As income levels are increasing and the desire to look good is on the rise, consumers have been increasing spend on beauty and personal care products.

Women in Pakistan treat fashion and self-care as an expression of rebellion, where they can apply their personal choice and draw satisfaction and pleasure at affordable cost.

 
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