INTRODUCTION

 

Beauty & Fitness Asia’19 is the highly awaited annual meeting point for all beauty professionals of the industry. Firmly established as the leading and longest running event for the beauty industry in Pakistan and the region, representing beauty and fitness products from skincare products, cosmetics, nail care, bath, body and oral hygiene to packaging, ingredients, machinery and accessories. Beauty & Fitness is a superb trade occasion for marketers to take advantage of a captive, attentive and receptive target audience. It provides an ideal opportunity to local entrepreneurs to interact with Overseas Exhibitors for joint ventures, transfer of products, agencies. Large number of Int’l participants showcases their products & services at this magnificent platform every year.

 
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Pakistan’s Beauty & Fitness Industry

 

Pakistan’s beauty, cosmetics & fitness industry is one of the few sectors of the country’s economy that has boomed in recent years, the changing lifestyle and consumption patterns of households and the role of middle class working women, who are assumed to be fairly aware in the leading trend. As income levels are increasing, the desire to look good is on the rise so the consumers are increasingly spending on beauty and personal care products..