Specialized international exhibition of cosmetics, perfumery and beauty parlor equipment, which unites the leaders of the cosmetics market in Pakistan and abroad. It is an efficient platform for developing the professional skills of beauty industry specialists in anticipating new services. The exhibition brings together the target audience of the industry. Participation in the exhibition is one of the most effective ways to promote the brand. The companies in the industry use the exhibition as an effective tool for expanding the network of dealers and the possibility of successfully solving business problems in a record time. The event will witness the display of hundreds of brands, services and technologies covering a huge range of beauty products from color cosmetics, skin care, hair care, nail care, make-up, perfumery, fragrances, personal care and toiletries to the most up-to-date equipment and machines used in beauty and hair salons, as well as medical, aesthetic & dermatology, and spa & wellness centers.